Case Study
Brickworks Building
Products
Whispr has worked with Brickworks for over a decade to establish the brand as a leading design authority. Through our multifaceted public relations and marketing strategy, we have worked to shift public perception of the humble brick and get consumers and designers excited by the product, which has resulted in a strong brand image and widespread brand awareness.
Architect talks
Speaker series
Design integration
Collaborations
Sponsorships
Media events
Podcast series
Our marketing efforts have included ongoing media relationship management, content creation, events and more. We have also spearheaded collaborations with some of Australia’s biggest design brands and personalities including Adam Goodrum, Wendy Moore, Steve Cordony and Dinosaur Designs.
Throughout our longstanding relationship with Brickworks, Whispr has initiated and activated a series of initiatives that have contributed to the brand that Brickworks is today. Our considered approach has involved effectively identifying and targeting key audiences through strategic communications and the right tone of voice.
Some of the activities Whispr has actioned over the
past 10 years include;
Video content
Website content
Advertorials
Print publications
Milestone celebrations
Public relations
Partnership management
Average Monthly Audience
5.4M
Average Monthly PR Value
$130K
